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November 14, 2005
By: TOM BRANNA
The Women’s NBA will tout Cheer, Joy and five other Procter & Gamble brands as part of a three-year marketing partnership. Secret deodorant, Head & Shoulders and Herbal Essences shampoos, Cascade dishwasher detergent and Swiffer cleaning products will also be promoted. The agreement includes sponsorships, player appearances, ads and other cross-promotions.
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